Bill Grinstead

Bill Grinstead is an accomplished SEO Performance Manager at Better Collective since January 2022, where responsibilities include overseeing technical SEO for a portfolio of 10 websites and creating a custom content management system in Airtable to enhance workflow efficiency. Previously, Bill co-founded USBets from 2016 to 2021, successfully building and managing a network of online gambling affiliate websites, ultimately leading to the company’s acquisition by Better Collective. Bill also has experience as a freelance writer from 2013 to 2015 and served as a Marketing Consultant at Innovative Data Solutions from 2002 to 2011, focusing on affiliate program optimization and marketing strategy. Bill holds a Bachelor of Arts in Journalism with a focus on Advertising from The University of Georgia, earned in 2001.