Faline Wu

Faline Wu has a diverse and extensive work experience spanning over two decades. Faline began their career at IBM as an Associate Market Intelligence Specialist, where they managed analysis projects and initiated a knowledge management program. Following this, they worked at Procter & Gamble as an Assistant Brand Manager, leading new product launch marketing campaigns and revamping the brand website.

In 2003, Faline joined Capital One as a Data Analyst, providing data analysis for marketing strategy and credit policy development. Faline later became a Data Analysis Manager, leading high complexity business intelligence projects and optimizing end-user support processes.

At AT&T, Faline held various roles in product management, including Senior Product Manager, Associate Director for Ad Product Platform, Technical Director for Product Management CRM Solution, and Director of Product Management. In these positions, they led initiatives to optimize marketing campaigns, sales conversion, lead generation, and product performance through the implementation of Salesforce and other tools. Faline also oversaw the full lifecycle of sales application development and drove the development of a lead management system.

Faline then joined Bankrate, Inc. as a Director of Product Management, where they conducted customer journey mapping, improved user onboarding processes, and supported enterprise customers.

Most recently, Faline has been working at Better as a Senior Vice President of Product Development, responsible for overseeing the development of new products. Prior to this, they held roles as Vice President and Senior Director of Product Management at the same company.

Throughout their career, Faline has demonstrated their ability to optimize customer experiences, drive business efficiency, and make data-driven decisions. Faline has a strong background in leading cross-functional teams, developing business cases, and launching new business divisions and global e-commerce platforms.

Faline Wu has a Master's Degree in Information Systems from the University of Maryland. Faline also holds a Master of Business Administration (M.B.A.) degree from National Taipei University. Prior to their postgraduate studies, Faline earned a Bachelor of Science (BS) in Economics from National Taiwan University. In addition to their formal education, Faline has obtained several certifications from LinkedIn, including "Delivering an Authentic Elevator Pitch," "Developing Executive Presence," "Executive Leadership," "Executive Presence on Video Conference Calls," "Influencing Others," "Daniel Pink on Motivation," and "Manager as Coach." The certifications were obtained in April and May of 2021.