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Martin Länts

Group CEO at Bigbank

Martin Lourdel currently serves as Media & Advocacy for La Provençale at L'Oréal, focusing on influencer briefs, media activations, and social media management. Prior experience includes roles as a Consultant for Models Scout & Mother Agent, where Martin identified and managed new faces and developed creative content, and as Chargé des Relations Presse & Influence Junior at Printemps, where strategies for product placements and digital influence were implemented. Martin's background also encompasses communication and press positions at H&M and Angelo Sensini Communication, alongside experience as a model with clients like Gucci and Lanvin. Martin holds multiple advanced degrees in digital communication, luxury marketing, and public relations from institutions such as ECS and Sup de Pub.

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