CW

Caroline Waterson

Global Leader, Demand Generation And Field Marketing at Bigtincan

Caroline Waterson is an accomplished marketing executive with extensive experience in growth marketing and demand generation across various technology companies. Currently serving as VP of Growth Marketing at Bigtincan from January 2021 to November 2023, Caroline previously held significant roles such as Global Leader of Demand Generation and Field Marketing at ClearSlide, leading up to its acquisition by Bigtincan. Caroline's career also includes leadership positions at DynamicAction, PivotLink, and IBM, where responsibilities spanned global campaigns and digital marketing strategies. Earlier roles featured senior marketing leadership at companies like Coremetrics, Postini, Borland, Hyperion Solutions, and Business Objects, demonstrating a strong track record in driving marketing excellence and strategic growth within the tech sector.

Links

Previous companies

IBM logo