Arnaud KAUFFMANN is an experienced professional in marketing, product development, and management. With a background in international business management and marketing, Arnaud has held various positions in different companies, such as CP International and Leroy Merlin. Currently, as the Head of Marketing & Product Development at Bihr, Arnaud focuses on strategic planning, team restructuring, supplier relations, and business sustainability. Arnaud is also known for their skills in category management and product development, with a track record of successful launches and budget management. Arnaud's expertise lies in optimizing product portfolios, establishing pricing structures, and improving brand visibility through partnerships and training programs.
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