Sami Westwood

Sami Westwood is currently working as a Senior Account Director at Billion Dollar Boy since March 2021. In this role, they lead innovative influencer marketing and influencer-led creative campaigns for clients such as Heineken Group, Nintendo, Disney+, and Unilever. Prior to this, Sami was the Head of PR and Social at Feref from June 2020 to January 2021. Sami also served as an Associate Director Of Communications and Influencer Marketing at FCB Inferno from December 2018 to June 2020, where they developed and executed influencer marketing strategies for clients like This Girl Can, BMW, Pura, and Huawei. Before that, Sami worked at Think Jam as a Publicity Director from June 2011 to December 2018, where they managed digital publicity, social media, and influencer campaigns for major theatrical film releases and West End musicals. Sami started their career at Roadrunner Records as the Head of Online, managing grassroots promotion before moving on to spearhead UK digital publicity from September 2003 to June 2011. Sami also has experience as a Consultant at Reed Employment Solutions from November 2000 to August 2003, and as a Bookseller at Waterstones from November 1998 to October 2000.

Sami Westwood earned a Bachelor of Arts (Hons) degree in Applied Social Sciences from the University of Bradford, between the years 1995 and 1998.