Samantha Fuller

Samantha Fuller is an accomplished communications professional with extensive experience in strategic communications across various sectors. Currently serving as the Head of Communications for the Middle East & Africa at Binance since December 2022, Samantha previously held the role of Head of Communications at Yoco, focusing on the company’s narrative in technology, impact, and talent from June 2021 to December 2022. At Uber, from August 2014 to June 2021, Samantha developed and implemented the communications strategy for Sub-Saharan Africa, enhancing brand profile and reputation in the region. Earlier career highlights include managing communications and marketing at Hype Media Productions and client services at Lowe Bull and Rapt Living. Samantha holds a Bachelor’s degree in Laws, Politics, and Communications from the University of Cape Town and a Bachelor's degree in Brand Strategy from Vega School of Innovation.