Lisbeth Darsh

Director Of Digital Strategy at Biocidin Botanicals

Lisbeth Darsh has a diverse work experience spanning various industries and roles. Lisbeth started their career in the United States Air Force, where they served as an Aircraft Maintenance Officer. Lisbeth excelled in this highly technical position, leading and supervising a team of technicians responsible for maintaining fighter and reconnaissance aircraft. After their military service, Lisbeth worked as a reporter for a small town weekly newspaper, where they wrote reviews for musical acts and comedians. Lisbeth then became an Adjunct Professor at Naugatuck Valley Community College, teaching Developmental Writing to students. Lisbeth later owned and operated CrossFit Watertown, the 250th affiliate of CrossFit, where they led a team of coaches. Lisbeth played various roles at CrossFit, including Director of Affiliate Support, Affiliate Blog Writer/Editor, Director of Social Media, and Senior Writer/Editor. During their time at CrossFit, they were instrumental in the company's explosive growth and implemented innovative strategies for social media and affiliate support. Lisbeth also worked as Director of Digital Marketing Strategy for 1440 Multiversity, where they guided a team managing websites, digital marketing, and social media. In their most recent role as Director of Digital Strategy at Biocidin Botanicals, Lisbeth has been responsible for leading the digital marketing strategy and execution, focusing on lifecycle marketing. Lisbeth has implemented and directed the promotional email strategy, significantly increasing revenue. Lisbeth is a skilled writer and editor, having written multiple books and worked with various companies as a writer/editor/speaker.

Lisbeth Darsh obtained a Bachelor of Arts (BA) degree in English Language and Literature, General from Vassar College, from 1983 to 1987. Later, they pursued a Master of Arts (MA) degree in Humanities/Humanistic Studies from California State University-Dominguez Hills, from 1999 to 2001. Additionally, they obtained several certifications, including Personal Trainer Certification from the American Council on Exercise in December 2004, and a CrossFit Level 1 certification from CrossFit, Inc. in February 2008, among others. Lisbeth also completed various courses, such as the Aircraft Mishap Investigation Course from the United States Air Force in April 1991 and the Aircraft Maintenance Officer's Course from the United States Air Force in April 1989. Lisbeth received the Competent Communicator Award from Toastmasters International, though the specific details of the award are not provided.

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