François Durand

François Durand serves as the Global Head of Consumer Marketing at Biogen Digital Health, overseeing the global marketing strategy for digital health solutions in over 20 markets aimed at supporting patients, caregivers, and healthcare professionals managing rare diseases. Prior to this role, François held the position of Digital & Marketing Director at Konbini, where successful digital transformation initiatives led to a tripling of revenue within 18 months. François's earlier experience includes roles at TF1, including Sales Director, where significant sales strategy overhauls were implemented across multimedia platforms, and Innovation Project Manager, focusing on launching groundbreaking media products. Educational credentials include an Executive MBA from EDHEC Business School and a Master’s degree in Marketing from Nottingham University Business School.