With more than 15 years’ experience in high-tech marketing, Mary Bowen is passionate about using her expertise and creativity to help life science companies drive inbound traffic, inquiries, and sales lead conversions to create growth. She is fluent in digital, web, and social technologies and adept at using limited resources to achieve aggressive goals. This includes defining, creating and executing scientifically oriented marketing programs to deliver key company messages and generate target leads. Some of the capabilities she provides include search engine optimization, search engine marketing, marketing automation, lead generation, social media, website management/development, email campaigns, editorial calendars, branding, creative assets, events, and video promotions. Mary’s marketing strategies increase overall brand awareness, and include tracking emerging trends, technologies, and competitive movements to ensure brand positioning and marketing channels are best-in-class. In addition to being a consultant to life science companies, Mary has also served as an advisor to young innovative startups and non-profits in a variety of industries. Mary received a BSBA in entrepreneurship from Suffolk University’s Sawyer School of Business and User Experience Certification at Bentley University. She is based outside Boston, Massachusetts.
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