Craig Rich is a seasoned professional in the health and wellness industry, currently serving as Vice President of Sales at Wellful since May 2018, where a strong focus is placed on delivering high-quality health products. Additionally, Craig holds the position of Executive Vice President at Biovation Labs, a Wellful Company, overseeing dietary supplement contract manufacturing. Prior roles include Vice President of Sales and Director of Specialty Sales at Basic Research, where Craig demonstrated expertise in driving revenue growth and managing key accounts. With early career experience as an Account Manager at RS Medical and in medical sales at Medicor, Craig's educational background includes a Business Administration degree from the University of Utah's David Eccles School of Business and an Associate’s degree from Salt Lake Community College.
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