Anita Polzmacher

Anita Polzmacher has extensive experience in content management and digital marketing, currently serving as Global Head of Content & Social Media at BIRKENSTOCK DIGITAL GMBH since April 2016. Prior to this role, Anita held various positions, including Global Head of Content and Online-Marketingmanager at the same company, and E-Commerce Manager at BurdaStyle.Inc from October 2015 to March 2016. Additionally, Anita worked as Online-Marketingmanager at ESCADA from October 2011 to October 2015 and as Senior Content Editor at HUGO BOSS from October 2007 to October 2011. The early career included a Volontariat at Condé Nast from October 2005 to September 2007. Anita holds a Master of Arts degree in Literature from the University of Augsburg, completed in 2005.