Martin Birmingham

Martin Birmingham is the Head of Digital Products Europe at BIRKENSTOCK, with extensive experience in product strategy and management across multiple industries. Previously serving as Director of Product Strategy at Cloudinary, Martin developed innovative SaaS solutions utilizing AI and automation for marketing purposes. At adidas, Martin enhanced media operations and introduced personalization tools as the Senior Product Owner for Content & Product Media Management. Earlier roles include Professional Services Manager at Adstream, where Martin led a team of Solutions Architects, and Project Manager at Atlas Computer Systems, among others. Martin's background encompasses working with major brands such as P&G and Universal Music, emphasizing product development and stakeholder engagement throughout a progressive career.