Rebecca Perkel

Rebecca Perkel is a seasoned professional in omni merchandising and digital marketing with extensive experience in retail and strategic planning. Currently serving as Senior Omni Merchandise Manager at Birkenstock USA, LP since October 2019, Rebecca collaborates cross-functionally to optimize product development and strategizes content for marketing initiatives. Prior roles include Account Manager at January Digital, where Rebecca managed multi-million dollar budgets, and various purchasing positions at Macy's, focusing on assortment strategy, financial planning, and vendor negotiations. Rebecca also has experience in digital marketing tactics at Prestige Cosmetics, where responsibilities included developing marketing strategies and overseeing digital merchandising. Academic credentials include a Bachelor's degree in Retailing and Consumer Sciences from the University of Arizona and ongoing studies for a Master's degree in Sustainability Studies at Harvard University.