Retainna Lin

Retainna Lin has a diverse work experience spanning various industries and roles. Retainna is currently working as a Global Marketing Manager at Bitdeer Group since 2022.

Prior to this, Retainna worked at Cigna Singapore from 2019 to 2022, where they served as the Marketing Lead. In this role, they played a key role in setting up the marketing division and expanding the team. Retainna successfully transformed the branding of the company from an insurer to a health service provider and implemented various marketing strategies including branding, SEO, SEM, social media marketing, email marketing, and lead-generation campaigns.

Before joining Cigna Singapore, Retainna held positions at Bray Leino Splash (formerly Splash Interactive Group) from 2013 to 2019. Retainna started as a Senior Account Executive, managing client accounts and overseeing CMS development and eDM management. Retainna then progressed to roles such as Associate Account Manager and Account Manager, where they led digital marketing campaigns for prominent clients like Porsche, Castrol, and MarketSmith. Retainna also managed regional digital campaigns for Castrol across major markets.

Retainna's earlier experience includes working as a Marketing Manager at Ruvento Ventures Pte Ltd, where they directed marketing strategies for start-up companies and launched social media campaigns. Retainna also worked as an Assistant Marketing Manager at ECG Property Pte Ltd, where they focused on building the company's brand name and launching a mobile property listing application.

Retainna's career started with a part-time role as a Project Enabler at the National Science Council from 2009 to 2010.

Overall, Retainna Lin has a proven track record of successfully implementing marketing strategies, leading teams, and driving business growth in various industries.

Retainna Lin has a diverse educational background. Retainna began their academic journey in 2006 at Fu-Jen Catholic University, where they obtained a Bachelor of Arts (B.A.) degree in German Language & Business in 2010. In 2010, they also earned a Certificate in International Trade from the International Trade Institute in Taiwan.

Retainna later pursued professional development and marketing expertise at the National University of Singapore. In 2012, they enrolled in the Asia Pacific Marketing (Professional Diploma) program, completing it in 2013. This diploma provided their with a comprehensive understanding of marketing principles relevant to the Asia Pacific region.

In 2021, Retainna further enhanced their qualifications by enrolling in the Master in Digital Leadership program at the National University of Singapore. Retainna is expected to complete their master's degree in 2023, specializing in digital leadership.

To supplement their formal education, Retainna has also obtained the certification "Leading like a Futurist" from LinkedIn in February 2021. This certification demonstrates their commitment to staying current with emerging trends and progressive leadership approaches.