Devin O'Toole

Devin O'Toole is a seasoned marketing professional with extensive experience in lifecycle marketing, CRM, SEO, and content strategy. Currently serving as Senior Lifecycle Marketing Manager at Bitly since August 2022, Devin previously held various roles at Raymour & Flanigan Furniture and Mattresses, including Senior Manager of CRM Marketing and Loyalty, where significant enhancements in email and direct mail channels were achieved. With a background that includes leadership of creative teams and successful campaigns featured in major publications, Devin also has a strong foundation in digital content strategy developed during tenures at Data Key Communications and as a self-employed graphic and web designer. Educated at The College of Saint Rose with a Master's in English and a Bachelor's in English, Devin combines artistic insight with marketing acumen.