Jonathan Soffin

Vp, Head Of Global Brand & Product Marketing at Blackhawk Network

Jonathan Soffin has a diverse work experience spanning across various industries. Jonathan began their career as a Financial Analyst at General Mills, where they played a crucial role in business analysis and budgeting for the cereal and baking divisions. During their time at Nestle USA, Jonathan served as a Senior Marketing Associate, leading the division's initiative on healthy snacking and developing strategies for product relaunches. Jonathan then joined Green Dot Corporation, where they held multiple marketing roles and was responsible for launching expanded financial services and managing the Green Dot Network. At Capital Group | American Funds, Jonathan served as a Marketing Director for Institutional Retirement, driving significant sales growth and launching innovative tools. More recently, they worked at ADP as the Head of Marketing for Payments and the Senior Director of Marketing for Wage Payments. Currently, Jonathan holds the position of VP, Head of Global Brand & Product Marketing at Blackhawk Network.

Jonathan Soffin obtained a Bachelor of Arts degree in Accounting from Michigan State University in the period between 1997 and 2001. Jonathan then pursued further education at the University of Michigan - Stephen M. Ross School of Business, earning an MBA degree in Strategy and Marketing from 2003 to 2005.

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