Larissa Rosso

Larissa Rosso (Hawkes) is a seasoned Senior Brand Manager at Blistex Inc. since 2018, previously holding positions such as Brand Manager. Prior experience includes roles as Marketing Manager for Sweet and Salty Snacks at TreeHouse Foods, where significant achievements included leading strategic initiatives for BFY Snacks and successfully managing the repatriation of the Snack Mix business. Larissa has also worked with ConAgra, SC Johnson, Kraft Foods, and various hospitality organizations, demonstrating a strong background in brand management, marketing strategy, and operational leadership. Education consists of an MBA from the University of Virginia Darden School of Business and dual Bachelor's degrees in Business and English from the University of Virginia.