Katherine Larkin

Katherine Larkin is a seasoned professional in digital marketing and operations, currently serving as a Senior Paid Search Manager at Block & Tam since October 2024. Prior to this role, Katherine held various positions at Crealytics, including Senior Digital Marketing Manager and Paid Search Marketing Manager, where responsibilities included leading a cross-functional team, enhancing client relationships, and optimizing PPC performance through data-driven strategies. Katherine has a substantial background in industrial engineering, having worked for UPS in multiple supervisory roles, focusing on operational efficiency and transportation network optimization. Katherine also gained valuable experience as an engineering intern and volunteer in earlier roles, contributing to process improvements and data analysis. Katherine holds a Bachelor's Degree in Business and Engineering from the University of Connecticut and a Google Data Analytics Professional Certificate.