Elie Shuggi

Elie Shuggi serves as the Chief Product Officer at Adveritas Limited (TrafficGuard) since November 2022, focusing on software that combats digital ad fraud. Elie also acts as a Strategic Advisor for Bloom Impact Investing and Sendle, driving growth and innovation in impact investing and carbon-neutral shipping, respectively. Previously, Elie held key positions, including Chief Product & Design Officer at Asto, Global Head of Digital Products at Aviva, Consulting Chief Digital Officer at Omnio Group, and Founder & CEO of Loocl. Elie's extensive experience in product management and strategy spans reputable companies such as eBay and the Royal Bank of Scotland, complemented by an academic background in Computing Science from the University of Technology Sydney.