Penny Choo

Penny Choo is a seasoned professional in the e-commerce and floral industries, serving as the Co-Founder and Managing Director of BloomThis since April 2015. Under Penny's leadership, BloomThis has established itself as an on-demand gifting platform specializing in handcrafted designer flowers, artisanal gifts, and gourmet food, with a mission to create moments of happiness through gifting. Prior to this role, Penny held various positions at G-Ray Florist and Novartis, where experience included Head of Operations and Senior Product Specialist, respectively. Earlier career roles included Nutritional Advisor at FrieslandCampina and a Quality Assurance Trainee at Nestlé S.A. Penny Choo's educational background includes participation in entrepreneurship programs at Stanford University and a Bachelor's degree in Food Science and Nutrition from the University of East London and UCSI.