Bill Yates

Bill Yates is a seasoned marketing executive with extensive experience in leadership roles within the technology and telecommunications sectors. Currently serving as Chief Marketing Officer at Blucrest since October 2022, Bill Yates focuses on acquiring companies and assets to foster a high-growth and customer-centric organization. Previously, Bill Yates held the position of Chief Marketing Officer at Best Buy Health from October 2018 to October 2022 and played a key role in various marketing capacities at GreatCall from 2007 to 2018, including Chief Consumer Officer and CMO. Bill Yates' earlier experience includes directing national marketing efforts at Bell Mobility and leading Solo Mobile during its startup phase. Bill Yates holds an MBA in Marketing and Finance from Wilfrid Laurier University.