Ralph Lauren

Parinaz founded Blue Boat Data to help companies use analytics to significantly improve their productivity and performance.

She has spent the past 20 years building and leading analytics, data management, and digital marketing teams across Coach, Nike, Ralph Lauren, and Tapestry. She has built data management ecosystems including global databases across multiple brands and launched the data science functions at Nike, Ralph Lauren and Tapestry.

Parinaz has implemented and used over 60 marketing and tech vendor solutions, but has never found one that did everything she wanted it to. Blue Boat Data is her answer to building technology that solves the pain points that teams still face - systems are fragmented, hard to implement and manage, and in most cases not user friendly.

Parinaz is a strong believer that technology alone can’t help companies maximize value from their data. They need a strategic partner to help navigate the complex data economy and drive growth from breakthrough analytics. She founded Blue Boat to be that partner.