Sarah Vanheirseele

Sarah VanHeirseele has extensive experience in the marketing and advertising industry. Sarah currently serves as the President/Partner at Bloomaze, a marketing accelerator that focuses on simplifying and automating marketing processes. As the Chief Growth Officer at Blue Chip, Sarah developed growth strategies to generate new revenue streams for clients. Sarah also held the roles of Senior Vice President Strategic Integration, SVP Innovation, and Senior Vice President of Digital at Blue Chip, where they built and led innovative departments and drove digital-first approaches. Before joining Blue Chip, Sarah worked as an SVP Innovation at Continuum Clinical. Earlier in their career, they held positions such as Vice President of Digital, Digital Director, and Account Supervisor. Sarah's diverse expertise also includes working as a Senior Account Executive at The Pepper Group and teaching as a Teacher's Assistant at the University of Illinois at Urbana-Champaign, where they focused on creative strategy and advertising.

Sarah VanHeirseele has a Master of Science degree in Advertising from the University of Illinois Urbana-Champaign, which they obtained from 2002 to 2004. Prior to that, they completed their Bachelor of Arts in Business at Illinois Wesleyan University from 1998 to 2002. In addition to their academic qualifications, Sarah has also obtained a certification as a Section4 Certified Platform Strategist from Section4 in October 2021.