Aimee Depotter Scherer

Aimee DePotter Scherer is an experienced Senior Market Research Analyst currently employed at Blue Cross Blue Shield of Michigan since January 2023, with previous experience in the same role at Sodexo from September 2017 to January 2023. Aimee has a strong background in market research, having developed tracking studies, managed surveys, and executed data analytics to provide actionable insights to organization leadership. Prior to these roles, Aimee held positions as a Project Manager at Ipsos, focusing on survey projects, and served as a Research Analyst and Market Research Intern at RDA Group. Aimee's career began with office management at Search Plus International and included various roles in leadership and counseling earlier in their professional journey. Aimee holds a Bachelor of Arts in Psychology from Michigan State University and has a diverse educational background spanning multiple institutions.