Laura Espejo Barrios

Laura Espejo Barrios is a seasoned brand manager currently working at Blue Star Group since July 2023, with previous experience at Nike as the Sportswear and Women's Regional Category Manager from August 2018 to December 2022. At Nike, responsibilities included developing purchasing plans and managing sales strategies for retail and wholesale in Peru, Ecuador, and Bolivia. Prior roles include Product Manager for Digital Appliances at Samsung Electronics, where market analysis and sales forecasting were crucial, and marketing positions at 3M, focusing on safety and trade marketing initiatives. Laura began a career in finance with an internship at Scotiabank. Educational credentials include an MBA from IE Business School, a bachelor’s degree in Business Administration from Universidad del Pacífico, and a marketing management diploma from Pontificia Universidad Católica del Perú.