Patricia Sá

Patricia Sá is an experienced brand manager with a strong background in fashion and e-commerce. Currently, Patricia serves as a Brand Manager at Blue Star Group (BSG) since September 2022, following a brief tenure as Senior Category Manager at ZAX, where responsibilities included leading sales teams, strategizing for a fashion marketplace, and managing key performance indicators. Previous roles encompass strategic planning and product management at GPA, Grendene S/A, Grupo Ri Happy, Restoque S/A, and Walmart, where Patricia successfully developed and managed a wide range of fashion products, negotiated with suppliers, and implemented market strategies. Patricia holds an MBA in E-commerce Management from Universidade Anhembi Morumbi and has contributed significantly to enhancing business performance and consumer engagement throughout their career.