Dalya Qualls

As senior vice president and chief communications officer, Dalya leads an integrated communications team responsible for public affairs, employee communications, brand and market strategy, consumer experience, marketing communications and community relations.

She also serves as executive director of the BlueCross BlueShield of Tennessee Foundation, which gives more than $10 million annually to communities and programs throughout Tennessee.

Dalya joined BlueCross as director of corporate communications in 2019, leading the team responsible for internal and external communication strategies that reflect the mission-driven culture of BlueCross and its commitment to the health of the customers and communities it serves.

Before joining BlueCross, Dalya served as communications manager with HCA Healthcare, where she directed the company’s proactive media strategy and oversaw the team that developed content for digital platforms. She worked with more than 180 hospitals to identify storytelling opportunities for employees and external audiences, securing national media coverage for many of those stories.

Previously, she served as deputy communications director for the Tennessee Department of Safety and Homeland Security, where she held primary spokesperson duties and handled media strategy for related agencies. She previously served as public information officer for the department, supporting major initiatives for the state’s Highway Patrol, Drivers Services and Office of Homeland Security.

Dalya earned a master’s degree in mass communications from Southern Illinois University Edwardsville. She received her bachelor’s degree in english from the University of Illinois at Urbana-Champaign.