Max Dawson

Max Dawson watched way too much TV as a kid, so much so that it came as no surprise when he earned a PhD in TV history from Northwestern University. Following a stint in academia, he embarked on a career as a media consultant in Los Angeles, advising global TV networks and studios on program development, channel branding, social media, new technologies, and youth viewers. During this time he developed EmotionalDNA™, a syndicated research platform that provided networks and studios with a viewer-centric perspective on contemporary content trends. Prior to joining BlueLabs, he led the motion picture practice for a major global research firm. There he tapped techniques originally developed by his BlueLabs colleagues on the campaign trail to help movie studios precisely target the right viewers for their films.