Matthew Kessler

Matthew Kessler serves as a Senior Digital Audience Manager at both State Farm and Quanata, where responsibilities include driving the innovative HiRoad InsurTech brand. Previous experience includes roles as a Senior Data Insight Strategist at Horizon Media, Partner in Decision Sciences at UM Worldwide, Senior Audience Data Strategist at TBWA\Chiat\Day, and Insights Manager at Vox Media. Kessler's expertise encompasses audience targeting, data-driven strategy development, and collaboration with various analytics and marketing teams. Educational credentials include a BA in Psychology and Business from Brandeis University and an MA in Economics & Finance from the Brandeis International Business School, complemented by a certificate in Data Analytics from General Assembly.