Nicole Shipley

Senior Product Manager & UX Manager at Blueport

Nicole Shipley has a wide range of work experience, starting with their role as General Manager at Petit Soleil Bed and Breakfast from 2005 to 2009, where they oversaw all aspects of the business and managed a team of 12-15 employees.

Nicole then moved on to MINDBODY, Inc., where they held two positions. As a Product Marketing Manager from 2009 to 2011, Nicole researched competitors and developed marketing strategies based on market research. Nicole also had strong analytical skills and used web analytics tools to monitor website trends and generate actionable insights. As a Product Manager from 2011 to 2013, they led a team of nine in the development of business management products for the health and wellness industry. Nicole also conducted extensive customer research and increased conversion rates.

In 2014, Nicole joined Hopper as a Product Manager, specializing in product discovery. Nicole focused on quickly and easily learning from users in a startup environment. Nicole created weekly product tests to gather data and make informed decisions.

Currently, Nicole is working at Blueport Commerce. Nicole started as a Senior Product Manager in 2014 and, in 2016, became a Senior Director of Product Management and User Experience. In their current roles, they lead the modernization of the Blueport platform and collaborates with cross-functional teams to optimize the user experience. Nicole also manages product roadmaps, establishes client relationships, and drives innovation.

Overall, Nicole Shipley's work experience showcases their expertise in product management, user experience, marketing, and leadership. Nicole has a track record of successfully launching products, improving conversion rates, and effectively managing teams in various industries.

Nicole Shipley completed their Bachelor of Science degree in Nutrition at California Polytechnic State University-San Luis Obispo from 2005 to 2008.

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