John Haddock

John Haddock has over 24 years of experience in marketing and leadership roles. John is currently the Head of Lifecycle and Growth Marketing at BlueVine since December 2020. Prior to that, they worked at Kaplan Test Prep as the Executive Director Marketing from September 2013 to September 2020, where they strategically managed a multi-million dollar marketing budget and significantly increased traffic and conversion rates. From May 2010 to September 2013, John was the Director CRM at eMusic, where they developed acquisition and retention strategies and reversed attrition by 10%. Before that, they worked at Bertelsmann, Direct Brands from June 2000 to November 2009 as the Senior Marketing Director, Marketing Director, and Marketing Manager, where they increased website visits and sales revenue and increased membership subscription through rebranding strategies. John started their career at Atlas Editions as a Product Marketing Manager and Associate Manager from July 1996 to May 2000.

John Haddock attended Hofstra University, where they received a Bachelor of Business Administration (BBA) degree with a focus in Marketing. John also obtained additional certifications in Leading Strategic Growth through an Executive Education Program with Columbia Business School and Execonline, Inc. However, specific details about the obtained month and year for the certification are not provided.