Kim Chappell

Chief Brand Officer at Bobbie

Kim Chappell is an accomplished media and marketing professional with extensive experience in brand communication and journalism. Currently serving as Chief Brand Officer at Bobbie since February 2020, Kim plays a pivotal role in transforming the infant formula market in the US. Prior to that, Kim held various positions at Square, including product communications and brand & purpose communications, effectively intertwining design, data, and storytelling. Kim's robust background in journalism includes significant roles as evening anchor and investigative reporter at ABC 57 - WBND, as well as news reporting and anchoring at multiple top stations, earning prestigious awards including a National Edward R. Murrow Award and numerous Emmys. Educational credentials include a Bachelor of Arts in Journalism from The University of Georgia and advanced studies at The University of Edinburgh and Universität Innsbruck.

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