Sarah Smadja

Sarah Smadja serves as the Directrice des opérations at Bobochic Paris since March 2022, overseeing e-commerce initiatives, marketplace management, logistics, and customer experience. Previously, Sarah held the position of Dirigeante coach digital at Web U up from March 2021 to April 2023, focusing on digital coaching, online sales acceleration, and project coordination. At BUT, from October 2011 to February 2021, Sarah managed the marketplace team and the furniture purchasing department, driving significant revenue growth and implementing strategic processes. Sarah's early career includes roles at Cafom Distribution and Orange, where skills in product management and customer relations were developed. Sarah holds a Master 2 in commercial and sectoral marketing development from ICD Business School and a DUT in marketing techniques from IUT Marne la Vallée.