Guadalupe Asensio Borrego

Guadalupe Asensio Borrego is an experienced marketing professional currently serving as the Marketing Manager for Drink&Co and Bodeboca within the Pernod Ricard Group since September 2018. Responsibilities include defining marketing strategies and budgets across over 10 countries, managing key transversal projects such as rebranding and product improvements. Previous roles include Digital Marketing Specialist at ZARA HOME, where Guadalupe contributed to global marketing strategy, and Marketing Digital Specialist at Ticketbis, focusing on inbound marketing strategies for the USA, Canada, and Latin America. Academic qualifications include a degree in Publicidad y Relaciones Públicas from Universidad de Sevilla and multiple master's degrees in communication and protocol from Universidad Rey Juan Carlos, complemented by teaching experience in digital marketing.