Anita Natarajan

Anita is a growth focused executive with experience in B2C ecommerce marketplaces over a variety of industries. She is a people first P&L leader with a track record of growing new businesses, scaling for success in the $100M-$10B range. She leads operations and new business expansion at BOLD. Prior to BOLD, Anita ran the Product Division and International Business Unit (40+ countries) at Blue Nile. Before joining Blue Nile in May 2020, Anita ran the global airports business at Uber growing it as a profit engine for the rides business. Prior to Uber, Anita was VP of Sales Operations at A Place for Mom, a senior living marketplace where in addition to operations she focused her time on partnerships with healthcare providers to improve continuity of care for seniors. Before that, Anita was a Project Leader at Boston Consulting Group working in travel, healthcare, retail consumer strategy and non-profits. She started her career as an engineer at IBM automating chip design for servers and games processors. Anita holds an MBA from Tuck School of Business, Dartmouth and a Bachelor’s degree in Computer Engineering from Georgia Institute of Technology.