Shelby Smith

Shelby Smith is an experienced marketing professional currently serving as Head of Audience and Platform Operations at Bombora since May 2022, where responsibilities include scaling go-to-market capabilities and enhancing advertising solutions through strategic partnerships. Previous roles at Bombora included Platform Partnership Manager, focusing on driving data adoption and supporting platforms. Prior to Bombora, Shelby worked at McClatchy as a Client Success Strategist, managing multi-tactic campaigns and collaborating on digital strategies, and at Fort Benning Harley-Davidson as Digital Marketing Director, overseeing strategic communications and advertising campaigns. Shelby holds a Bachelor of Arts in Journalism/Mass Communications from PennWest Edinboro.