Beata Harcsa

Beata Harcsa is a seasoned marketing professional with extensive experience in strategy and brand management across leading companies in the food and beverage industry. Currently serving as Strategy and Marketing Director at Bonafarm Csoport, Beata has held various senior positions in the dairy and wine sectors since 2021. Previously, Beata was Head of Brand for Central Eastern Europe at Danone, where responsibilities included leading a multicultural team and driving sustainable growth for major brands like Actimel. Earlier roles at Danone involved senior brand management and strategy for indulgence categories. Beata's career began at Nestlé, where leadership of the culinary division and brand management for the Maggi brand laid a strong foundation for strategic development. Beata holds a degree in International Economic Relations from BGF-KKFK.