Anne Wissinger

Anne Wissinger is the current Chief Experience Officer at Bookelicious. Prior to their current position, they served as the Executive Director of Corporate Marketing at Scholastic Book Fairs from June 2000 to June 2021. In their role at Scholastic, Anne was responsible for leading the marketing function for the company, which delivers 127,000 Book Fair events annually and brings in $600M in revenue. Anne was appointed to co-lead national campaigns, key partnerships, conventions, and marketing strategies, and they were responsible for designing integrated marketing strategies through print, digital, social, and public relations events.

Some notable accomplishments during Anne's time at Scholastic include leading a multi-season loyalty campaign that delivered $64M and 14K incremental events from 2016-2018, being appointed to create a cross-functional ad campaign to address an emerging national competitor, and leading all corporate marketing campaigns including Scholastic Brand Study, Kids and Family Reading Report, 100th Anniversary Celebration, and Summer Read-A-Palooza. In addition, Anne delivered live and virtual author events featuring new and NYT Bestselling authors to hundreds of schools annually, which increased revenue in key account schools by an average of 15% and contributed $3M annually.

Anne's work at Scholastic Book Fairs has been instrumental in the company's success, and they have established herself as a leader in the field of marketing and event planning.

Anne Wissinger completed their undergraduate degree at Barnard College in English Language and Literature. Anne then went on to complete their MA at SUNY New Paltz in English Language and Literature/Letters. Finally, they completed their education at the Harvard Graduate School of Education in the field of Education Family Engagement.

Some of their coworkers include John Schumacher - Director of Publicity & Children’s Librarian, Franki Sibberson - Co-Director of Professional Development, and Lynsey Burkins - Co-Director of Professional Development. Their manager is Lea Anne Borders, CEO & Co-Founder.