Bec Brideson

Bec Brideson has extensive work experience in various roles and industries. Bec is currently serving as the Executive Director at BB.CO, where they advise businesses on understanding and exploring 'gender' in a business context and addressing 'gender' opportunities and threats in the market. Prior to this, they were the Deputy Chair of the Board of Directors at Shelford Girls' Grammar School.

Bec also has their own consulting company, Bec Brideson, where they work as a Speaker and Author. Their consultancy focuses on unleashing the power of Gender Intelligence and emphasizes the influence and importance of women in the boardroom and consumer spending.

In addition to their consulting work, Bec was a Co-Founder of Boost Your Super, a company aimed at improving superannuation outcomes for women. Bec also served as an Advisory Board Member for Shebah Rideshare, where they worked closely with senior management to build the marketing function and raise capital.

Earlier in their career, Bec held creative director roles at BWM Isobar, Cummins&Partners, and DDB. Bec gained valuable experience as a Senior Art Director at DDB, where they were exposed to tier-one businesses and a culture that valued creativity. Bec also worked as an Art Director at Mojo Advertising, where they created award-winning print and campaign work for various brands.

Before their roles in advertising and marketing, Bec started their career as an Art Director at Young & Rubicam, where they worked on retail catalogues and print materials for the Myer Group.

Throughout their career, Bec Brideson has demonstrated a strong focus on gender intelligence, consumer spending, and improving gender balance within organizations. Their work experience spans various industries and positions, showcasing their expertise and knowledge in the field.

Bec Brideson graduated from Monash University with a Bachelor of Arts degree in Design and Visual Communications in the years 1988 to 1991. The exact start and end years of this degree are not provided. Additionally, Bec Brideson obtained a Bachelor of Arts - BA in Design from Monash University; however, the specific duration of this degree is not mentioned. Bec Brideson also holds certifications such as the SBE E3 Business Accelerator Programme from SBE Australia, obtained in November 2019, and the MW Mini MBA in Marketing from Marketing Week, obtained in March 2018.