Dina Aletra

Dina Aletra has a wealth of experience in the media and communications industry. Dina began their career in 1999 as a Sales Manager at The Independent. In 2004, they were headhunted to become the Head of Digital Media at the Daily Mail, where they negotiated the sale of Office Recruit to the Daily Mail Group Trust for 1.8 million. In 2006, they were appointed Sales Director of Trinity Mirror Digital at Reach PLC. In 2012, they co-founded Target Media & Comms 360 Agency, where they specialized in retail e-commerce online businesses and lifestyle. In 2013, they founded H FUSION MEDIA GROUP LIMITED and created H Edition Magazines, as well as various contract publishing titles. In 2018, they founded Aletra Communications SAGL, a boutique agency for luxury brands. In 2020, they became Editor of Corriere del Ticino International and Editor of 'onthespot' CdT Online. Dina is currently the PR & Communications Director at Borrow A Boat, a position they have held since 2022.

Dina Aletra obtained a Mini MBA in Business Administration and Management, General from Birkbeck, University of London between 2009 and 2010. In 2013, they were a finalist for the Mumpreneur UK - Start up of the Year award given by Hibu.