Amie Jeffries

Amie Jeffries is the Vice President of Corporate Marketing for Boyd. With over 15 years of industrial technology marketing experience, Amie is responsible for Boyd’s marketing strategy, demand generation, brand management, internal and external communications, market and competitor intelligence, and digital strategy.

Amie joined Boyd in 2008, holding leadership positions with increasing responsibility during her tenure. She has refined Boyd’s value proposition and public image as it has evolved throughout the company’s continued transformative organic and inorganic growth. She has led marketing and brand integration for more than twenty Boyd mergers and acquisitions.

Her areas of expertise include digital strategy, marketing communication, omni-channel lead generation and prospecting, brand management and integration, sales enablement, market and competitive intelligence, content strategy, M&A integration, global business development, contract management and negotiation, team leadership, corporate training and employee development, public speaking, budgeting and budget management, thought leadership positioning, technical writing, and creative design.

Amie earned her Bachelor of Science and MBA from California State University, Stanislaus in Marketing and studied Aeronautical and Industrial Engineering at Cal Poly, San Luis Obispo.