Fernando MacIeira

Fernando Macieira is a seasoned marketing professional with a robust background in loyalty programs and brand management. Currently serving as the Country Marketing Manager for bp in Portugal, Fernando has previously held significant roles at Vibra Energia and BR Distribuidora, focusing on loyalty and CRM strategies. Additionally, experience includes serving as an Associate Professor at Brasilia Marketing School, contributing to academic development in marketing. Fernando has also engaged in professional development during a career break, further enhancing marketing expertise.