Marcel B.

Marcel B. has significant experience in marketing and digital strategies. Marcel is currently working as the Head of Marketing at BR Media Group since June 2023. Prior to that, they were a Marketing Consultant at Kilonova Ventures, where they supported the hyperscaling efforts of Web3 founders. Marcel also served as the Head of Marketing at Seedstars from 2020 to 2022.

Marcel has held various leadership roles in the digital marketing industry. Marcel was the Head of Digital at mc Group: World of ideas, where they led the Digital Unit and managed relationships with clients' C-Level. Marcel also worked as a Digital Account Director at INNOCEAN Worldwide Europe, leading the Digital Account team for Hyundai Motor Europe.

Before that, Marcel was an Account Director at ampfy, where they led the Account team for SKY TV, Lenovo, and Sovena. Marcel also worked as an Account Director at Havas, managing digital and CRM strategies for clients such as Hyundai, Starbucks, and Adidas. Marcel co-founded CURTIX and served as the CMO from 2011 to 2013.

Marcel started their career as a Marketing Coordinator at PSA Peugeot Citroen, handling media and digital marketing strategies for the Citroën brand. Marcel also worked as a Digital Marketing Coordinator at Bradesco Cartões, responsible for the digital marketing strategy for American Express Membership Cards and Bradesco Credit Cards.

Throughout their career, Marcel has demonstrated expertise in managing digital campaigns, leading teams, developing business plans, and building strong client relationships.

Marcel B. earned a Bachelor's degree in Social Communication from ESPM Escola Superior de Propaganda e Marketing in the years 2004 to 2008. In 2018, they completed the Hyper Island Way Leadership Course at Hyper Island.