Vida Ghiasi

Vida Ghiasi has extensive experience in the field of insight and strategy, with a focus on delivering transformational insights and strategic consultancy for global brands. Vida started their career at Kellogg Company in 2003 as an intern in market research, and over the years, they held various roles, including Analyst, Market Research, and Sr. Analyst, Consumer & Channel Insights. In these positions, they led and managed research projects for different channels, such as Foodservice, Convenience, and Vending Division, resulting in significant business growth.

In 2008, Vida became the Manager, Consumer & Innovation Insights at Kellogg Company, where they worked closely with innovation, R&D, and marketing teams to identify white space opportunities and drive product refinements based on consumer feedback. Vida also played a key role in launching new products exclusive to Club channel and developing new product concept test benchmarks for C-store and Club channels.

Vida's career further progressed at Kellogg Company, and they became the Sr. Manager, Channel & Shopper Insights in 2012. In this role, they collaborated with marketing, innovation, and sales teams, overseeing all consumer and shopper insights projects for Warehouse Club, Drug, and C-Store channels, which accounted for over $1.5 billion in revenue.

In 2017, Vida joined Brado as the Director, Creative Strategy, and then advanced to the role of Sr. Director, Creative Strategy in 2018. Vida was responsible for designing and executing qualitative research projects for various clients and global brands. Vida excelled in this role and was subsequently promoted to Associate Vice President, Insight & Strategy in 2020, where they continued to lead and develop a team of Insight Strategists. Their work involved delivering strategic insights that inspired stakeholders to take action and driving sustainable growth strategies for the company's top clients.

Vida's most recent position is Vice President, Team Lead - Insight & Strategy at Brado. In this role, they lead a team of 14 Insight Strategists and oversees the delivery of transformational insights and strategic consultancy services to help brands succeed in a competitive marketplace. Additionally, they are responsible for cultivating long-term strategic relationships with key clients.

Overall, Vida Ghiasi has extensive experience in insight and strategy, with a proven track record of driving business growth and delivering impactful insights for global brands.

Vida Ghiasi pursued their undergraduate education from 1999 to 2004 at DePaul University. During this time, they completed a Bachelor of Science degree, majoring in Marketing & Economics.