Alan Lam, P.Eng., MBA, is an experienced professional in category management and product innovation, currently serving as Senior Category Manager at Brafasco since January 2018, with a proven track record of achieving sustained accelerated growth through strategic development. Previous roles include Service and Safety Product Manager at Canam-bâtiments, where Alan developed a successful SaaS business model, and Market and Innovation Manager at ITW Construction Products Canada, focusing on new product development and market segmentation. Alan holds an MBA with a specialization in Finance and Marketing from the Schulich School of Business and a Bachelor of Applied Science in Mechanical Engineering from the University of Waterloo.
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