Carey Haber

Carey Haber has a diverse work experience in marketing and analytics roles. They are currently working as a Senior Director of Growth Marketing at BrainPOP since 2022. Prior to this, they worked at Houghton Mifflin Harcourt (HMH) in various roles from 2014 to 2022, including as a Director of Demand Center, Director of Marketing Analytics & Insights, and eCommerce Manager. In these positions, they were responsible for leading digital transformation, managing marketing operations, and setting measurable KPIs. They also led initiatives to improve pay-per-click campaigns, SEO processes, and launched a successful cart abandonment email campaign. They conducted analytical support for HMH's web presence and made strategic recommendations to increase revenue. Carey Haber also worked at Mercury Media as an Affiliate Program Manager, where they managed over 10 affiliate programs and established relationships with clients and publishers. In addition, they worked at iMarketing LTD as an Affiliate Coordinator, supporting the management and growth of client programs. They distributed newsletters, diversified engagement strategies, and performed commission analysis. Earlier in their career, Carey worked as a Temporary International Market Analyst at The Children's Place, conducting market research and utilizing scoring techniques to rate market effectiveness.

Carey Haber obtained a Bachelor of Science in Business Administration (BSBA) degree in Marketing from the University of Pittsburgh. This education was completed from 2007 to 2011. Additionally, Carey obtained a certification in "The Data Scientist's Toolbox" from Coursera in October 2019.