Jessica Blatnik

Jessica Blatnik has a diverse work experience in the education and marketing sectors. Jessica is currently working as the Senior Director of Engagement and Brand Marketing at BrainPOP since December 2021. Prior to this, they were the Sr. Product Marketing Manager for Education at WeVideo from January 2021 to December 2021.

From 2018 to 2020, Jessica served as the Director of Marketing at IXL Learning, where they led the marketing organization in the growth of the IXL brand in the K-12 and consumer/family market spaces. Jessica was responsible for various marketing activities such as product marketing, field and account-based marketing, content marketing, tradeshows and events, sales enablement, efficacy research, professional development, email marketing, and handling RFPs. Jessica also played a key role in developing marketing positioning, messaging, and strategy for IXL's flagship product.

Prior to their role as Director of Marketing, Jessica was the Strategic Marketing Manager at IXL Learning, where they established a new marketing team to support the success of the sales teams. Jessica grew a team of Regional Marketing Managers who worked closely with 50+ sales consultants on growth and engagement campaigns across different channels. Jessica also launched IXL's in-house research program, which conducted efficacy studies in over 20 states.

Before their time in marketing, Jessica worked as the Sales Manager at IXL Learning from 2010 to 2012. Jessica led the inside sales team during a period of significant growth. Jessica developed a detailed sales strategy for the K-12 segment and managed the hiring, onboarding, and mentoring of new sales consultants.

Jessica's career at IXL Learning began in 2006 as an Educational Sales Consultant. Jessica was a founding member of the inside sales team and played a crucial role in the company's revenue growth from $0 in 2007 to $20.1 million by 2013.

Overall, Jessica Blatnik has a strong background in marketing, sales management, and educational sales. Jessica'sexperience encompasses various roles at IXL Learning and includes developing marketing strategies, managing teams, and driving revenue growth.

Jessica Blatnik earned a Bachelor of Arts degree in History and Political Science from Stanford University in 2006.