Katie Mulholland

Katie Mulholland has a diverse and extensive work experience in the field of visual merchandising. Katie started their career as a Multi Site Visual Merchandiser at Fashion Brands, where they managed 13 stores within the Chadstone and Cheltenham area. Katie then worked as a Visual Merchandiser at City Beach Australia, handling in-store visual merchandising, window displays, and promotional setups.

Katie then joined Pumpkin Patch as a State Visual Merchandiser, responsible for flagship store windows, in-store merchandising, and managing the David Jones wholesale account. Katie later moved on to Sportsco est. 1983 as a National Visual Merchandising Manager, overseeing VM coordination for 70 stores nationwide, in-store merchandising, window displays, and training and development.

Continuing their career progression, Katie joined Forever New Clothing Pty Ltd as a Visual Merchandising Coordinator, where they were involved in creating and communicating visual merchandising direction for Australia, New Zealand, and international markets. Katie also worked on window concept and creative development, prop sourcing, styling, and creating training tools.

After that, they became the National Visual Merchandising Manager at Fusion Retail Brands, taking charge of visual merchandising strategies on a national level. In this role, they handled store coordination, window displays, and training.

Katie then joined Brand Collective as the National Store Creative & Visual Merchandising Manager for REVIEW Australia. Here, they managed the creative and visual merchandising operations for the national stores.

In 2020, they ventured into entrepreneurship and founded Joyful Blooms Co, an online floristry business. As the Director and Founder, they have been responsible for product development, buying and curating custom gift boxes, managing social media platforms, and overseeing website development.

Overall, Katie Mulholland's work experience showcases a strong background in visual merchandising, with progressive responsibilities and successful management of national and international projects.

Katie Mulholland began their education in 2008 at RMIT University, where they pursued a Certificate in Visual Merchandising. Katie continued their academic journey at Victoria University in 2011, obtaining a Diploma in Retail Management.