Rosina Barbastefano

Rosina Barbastefano has a diverse work experience spanning various industries and roles. Rosina began their career as an intern at the Ministry of Trade, Industry and Tourism in Colombia in 2000. Rosina then worked as a program instructor at the Close Up Foundation and as a professor at Pontificia Universidad Javeriana and Universidad Icesi.

In 2005, Rosina served as a Graduate Research Assistant at Florida International University. Rosina later joined NewLink Group as a Research Associate, where they conducted various brand and market studies.

From 2009 to 2012, Rosina was a Managing Partner at GM Bikes, overseeing shop operations and finances and implementing marketing and sales strategies.

In 2012, they joined NYC & Company as a Manager, Research & Analysis, and worked their way up to the role of Senior Director, Research & Analysis. Rosina led qualitative and quantitative product evaluation and conducted usability studies to inform platform UX strategy.

Rosina's most recent position was as Senior Director, Research and Analytics at Brand USA, where they developed and executed the company's research strategy and managed ongoing consumer research and metrics programs.

Overall, Rosina has demonstrated expertise in research and analytics, market intelligence, brand and product evaluation, and marketing strategy throughout their career.

Rosina Barbastefano has a varied education history with degrees and certifications in different fields. Rosina holds a Master of Business Administration (MBA) from Nova Southeastern University. Rosina also pursued further studies at Columbia University, where they obtained a Masters degree in Quantitative Methods in Social Sciences. Additionally, they obtained another Masters degree in Latin American and Caribbean Studies from Florida International University. Rosina completed their undergraduate studies at Pontificia Universidad Javeriana, where they earned a Bachelors degree in Political Science. To further enhance their skills, they also completed a course in Digital Marketing at General Assembly. In terms of certifications, Rosina has obtained the Denver UX Bootcamp: User Experience Methods and Metrics certification from MeasuringU and the User Experience: The Ultimate Guide to Usability certification taught by Dr. David Travis from Udemy.